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Content Marketing

Data keeps its secrets. It takes a skilled storyteller to derive insights from data and craft meaningful messages that drive business results.

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Our content strengths:


  • We bring the authority of proprietary research to our storytelling craft
  • Deep SEO and CMS expertise
  • Industry depth, with an exclusive focus on financial services in Canada
  • Content performance analysis
  • Content marketing strategy

Deep Roots in Content Marketing


Our team has practitioners with many years of expertise in copywriting, journalism, SEO, and PR. We know what makes a story click, and the best way to broadcast it – whether to the world, or a very specific target.


We often integrate original, proprietary research (using our market research panel) to add authority and newsworthiness to the content we produce.


We bring original market insights to life through multi-channel, multi-format content assets that are optimized for search and social.

Our Services

Experience Reviews & Reports

Our expert analysts can take a deep-dive into any customer experience you want to understand better. We combine a detailed expert review, competitive analysis, and best practice recommendations with feedback from Canadian consumers to create our LARi Reports.

Market Research & Panel Surveys

Our database of thousands of Canadian survey participants is built from the ground up for financial services insights. Filter by asset levels, small business owners, or financial account types. We can segment to reach your customers, or your competitor’s.

Content Strategy & Development

We help companies convert insightful, proprietary research data into newsworthy content that stands out in an all-too-often monotonous industry. Our approach to content strategy emphasizes one-of-a-kind research insights as the basis for rich storytelling.

Let’s get started.

Connect with us to discuss your content marketing goals.