Data keeps its secrets. It takes a skilled storyteller to derive insights from data and craft meaningful messages that deliver business results.
Our content strengths:
- We bring the authority of proprietary research to our storytelling craft
- Deep SEO and CMS expertise
- Industry depth, with an exclusive focus on financial services in Canada
- Content performance analysis
- Content marketing strategy
Deep Roots in Content Marketing
Our team has practitioners with many years of expertise in copywriting, journalism, SEO, and PR. We know what makes a story click, and the best way to broadcast it – whether to the world, or a very specific target.
We often integrate original, proprietary research (using our market research panel) to add authority and newsworthiness to the content we produce.
We make insight-buying easy
We use well-defined work packages and a credit-based system to accelerate our work for clients.
A contract built for speed…
The challenge with traditional agency engagements is the lack of speed caused by lengthy procurement workflows. Our model is simpler, and far faster. The initial agreement involves the purchase of credits, which can be put to use for specific services at your convenience. When you choose to use credits, our team can react instantly (e.g. a market research poll results within 24 hours) without having to engage in a lengthy contract creation and approval cycle.
2 Credits
A poll of 200-500 Canadian respondents, results delivered in 48 hours.
4 Credits
A thought leadership article leveraging original research data
5 Credits
An experience report including competitive analysis and feedback from Canadian clients.
Experience Reviews & Reports
Our expert analysts can take a deep-dive into any customer experience you want to understand better. We combine a detailed expert review, competitive analysis, and best practice recommendations with feedback from Canadian consumers to create our LARi Reports.
Market Research and Panel Surveys
Our database of thousands of Canadian survey participants is built from the ground up for financial services insights. Filter by asset levels, small business owners, or financial account types. We can segment to reach your customers, or your competitors.
Content Strategy & Development
We help companies convert insightful, proprietary research data into newsworthy content that stands out in an all-too-often monotonous industry. Our approach to content strategy emphasizes one-of-a-kind research insights as the basis for rich storytelling.